What is ADHD/ADD

Attention Deficit Disorder (ADD)/Attention Deficit Hyperactivity Disorder (ADHD) is one of the most common childhood disorders that can continue through adolescence and adulthood. The disorder is mostly characterized by behavior such as distractibility (poor sustained attention to tasks), impulsivity (impaired impulse control and delay of gratification) and hyperactivity (excessive activity and physical restlessness). The only difference between both is in terminology and both basically refer to the same thing.  The “official” clinical diagnosis is Attention Deficit Hyperactivity Disorder, while most people use Attention Deficit Disorder as a generic term for all types of ADHD.

The disorder is further classified into three subtypes – predominantly hyperactive-impulsive; predominantly inattentive; and combined hyperactive-impulsive and inattentive. Children diagnosed with the disorder are inattentive, over impulsive and, in the case of Attention Deficit Hyperactivity Disorder, hyperactive. They have difficulty in sitting still or attending to one thing for a long period of time, and can appear to be overactive. They can also sit quietly and appear to be working, but often do not pay attention to what they are doing.

Around one-half to two-thirds of children with ADHD/ADD will continue to struggle with its symptoms and behaviors as adults, which impacts their careers, family, and social relationships. Such people find it impossible to get organized, retain a job, or remember and keep appointments. Adults with the disorder can find it especially challenging to carry out daily tasks, such as waking up in the morning, getting ready to leave the house for office, reach office on time, and being productive at work. Such people generally have a history of problems at school, issues at work and difficult or broken relationships. Adults with the disorder can also appear restless and attempt to perform several tasks at once, most of them unsuccessfully.


What Causes ADHD/ADD

Approximately 4-6% of the U.S. population, or about 8-9 million adults has ADHD/ADD. The average age of onset is 7 years old, with boys 4 times more at risk than girls. It is still not clear what causes the disorder, though most studies point to a delay in brain development in children with the disorder. Researchers have earlier found that the thickening of cerebral cortex is delayed in children diagnosed with the disorder. The cerebral cortex is the folded gray tissue that makes up the outermost portion of the brain, covering the brain’s inner structures. This tissue has left and right hemispheres and is divided into four lobes. Each lobe performs specific and vitally important functions, including attention, thought, language, and sensory processing. Two dimensions of this structure are cortical thickness and cortical surface area, both of which mature during childhood as part of the normal developmental process. Using advanced neuroimaging technology, researchers have found that the development of the cortical surface is delayed in the frontal brain regions in children with the disorder.


Cerebra’s Treatment for ADHD/ADD

Cerebra’s cutting-edge brain training program, Cerebra TurboBrain (CTB), is an effective, non-intrusive and drugless way of assessing and treating disordered cerebral functions by increasing cerebral blood flow. People with neuropsychological conditions involving the self-regulation of cortical activity, like AADHD/ADD, can benefit hugely from the use of CTB technology, since most of their issues are centered around a poorly functioning pre-frontal cortex, and that is what Cerebra targets. CTB enhances cognitive abilities by providing Cerebral Blood Flow-based training to the brain’s pre-frontal cortex. By increasing cerebral blood flow, CTB increases the rate of capillary formation – Angiogenesis – and improves extensive synaptic connections among neurons through the process of Synaptogenesis – thereby drastically improving thinking, memory, focus and attention. CTB accelerates the production of stem-cells (master cells with the ability to grow into any one of the body’s more than 200 cell types) in the brain, which allows for the renewal and repair of any body tissue, including the brain. When regular blood flow to the brain increases, the brain grows larger and its abilities greater. A positive change in the child’s overt behavior, complimented with a reduction in hyperactivity and restlessness and increased attention span evolving with interest in studies, focused activities, and social behaviors, can be attained with fundamental changes in structure of the brain through CTB. Completely safe, drug-free, and used by thousands of adults and children in the US for over a decade now, CTB is now also being used in India, including Mumbai and New Delhi.

Cerebra’s suite of brain enhancement and regeneration technologies also includes Cerebra PhotoBioStim (CPBS) that uses coherent light to directly stimulate affected areas in the brain all over the scalp and is transforming the lives of children and adults with AADHD/ADD across Asia, including Mumbai and New Delhi.

Please visit the Scientific Research section in the website to read about the vast amount of studies that is being done on CPBS and CTB technologies.


Why Early Intervention Is Important In Treatment for ADD/ADHD

Currently available treatments for ADHD/ADD, such as medication, psychotherapy and education, can only relieve some of the symptoms, but do not offer a permanent cure. Remember, early intervention is important to help your child’s brain mature & develop at the right age. Proper development of the pre-frontal cortex, which is important for the control of action, attention, memory and emotion, must be ensured in children with the disorder through early intervention by parents with the timely and appropriate use of CTB and CPBS. With CTB and CPBS, most children with the disorder can be successful at school, go on to lead productive lives and even reach their full potential.

Please visit the Success Stories section in the website to read heart-warming testimonials from parents and teachers/therapists of the remarkable benefits being experienced by children with ADHD/ADD who are undergoing CTB and CPBS training.